Europe Befuddled
Favorable data in the U.S. could not be duplicated in Europe, which continues to be hampered by country-to-country COVID-related lockdowns. RevPAR remained stuck in the mud in the month, absent any forward thrust in both occupancy and rate. At €13.66, RevPAR was down 85% YOY.
Lack of ancillary revenue stifled TRevPAR and the lack of revenue dropped GOPPAR into negative territory for the fifth consecutive month, at -€10.98.
Despite expenses staying down, profit margin clocked in at -48.5%.
APAC and Middle East Stay the Course
Unlike Europe, Asia-Pacific and the Middle East continued to display pick up.
It was last February that APAC first saw its hotel performance fall over the precipice due to COVID-19—which is why GOPPAR this month showed its first YOY improvement. APAC recorded its ninth consecutive month of positive profit, albeit the lowest growth over that same period at only $1.50.
RevPAR was recorded at $38.25, which was down 16.4% YOY. Occupancy remained above 30%, where it has been since last June. Rate was up $6 from the previous month to $116.33.
Like profit, total revenue receded in February to its lowest level since last July. The decrease in TRevPAR, despite still muted expense, including a 17.9% decline in total labor and a 14% decrease in total overheads, resulted in the deflated GOPPAR number.